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JioMart Case Study | Successko

 JioMart was founded in May 2020 by the Founder Mukesh Ambani. The headquarters of JioMart is in Mumbai, Maharashtra. Categories are Fruits & Vegetables, Dairy & Bakery, Staples, Snacks & Branded Foods, Beverages, Personal care, Homecare, and Baby care in which JioMart deals. Jio described it as *“Desh ki Nayi Dukaan”.*During the Covid-19 lockdown, it started its operation in some parts of Mumbai.

JioMart is an O2O(online-to-offline) grocery retailing market place. where users can browse through products and place orders online, and complete the transaction offline at the nearest store located in the customer’s locality.


JioMart Case Study | Successko

JioMart

JioMart wasn’t an overnight expedition of Mukesh Ambani but a well-assessed move with the sole motive of capturing the highly sought-after E-commerce segment which is projected to grow up to $1.2 Trillion by 2021. He already has a good customer base in the retail sector with reliance fresh which functions Successfully on the brick-and-mortar model. JioMart owner Mukesh Ambani’s plan to set up an E-commerce platform started way back in 2019.

JioMart began functioning in January 2020 and currently operational in Navi Mumbai, Thane, and Kalyan.

Mukesh Ambani - RIL CEO

Mukesh Ambani | RIL CEO | Top 8th Richest Person in the World

Founded - May 2020

Founder - Mukesh Ambani

CEO - Damodar Mall

H.Quarter - Mumbai, India

Industry - Online Grocery

Website- https://www.jiomart.com/

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